Helping Your Publicity Team
Books Up North has good working relationships with the largest publishers in London and also supports the small independent presses. Sarah can assist your publicity team in a number of ways such as using her local knowledge and connections to identify a suitable venue or festival for your writers or assembling a mini-tour in-line with your budget. And as she is relatively local to the event, she could ensure your writers are properly supported by attending or your behalf saving both your travel costs and valuable time.
Sarah works with an extended team of professionals who can help her to deliver live-streamed events, curate exhibitions, record and edit video footage or produce literary projects. She is also presenter of a podcast called ‘Books For Your Library‘ where she can be heard ‘in conversation’ with writer and illustrators talking about their new books, personalised signed copies of which are sold via the online Bookshop.
She has recruited a panel of enthusiastic young book reviewers who are reading and reviewing new books releases to promote reading from pleasure and literacy. She is the editor of the posts on our Kids Reviews page but preserves the authentic voices of the children.
She is passionate about getting authors into schools and has a strong network of schools in her area. She has also produced more complex creative writing projects such as the 100 Years of War which involved writers Michael Morpurgo, Danny Martin and Justin Huggler and 25 war veterans from Yorkshire. Other long-running successes are the School Story Project endorsed by Sir Quentin Blake for Key Stage One pupils, and an inter-school slam poetry competition devised by Andy Seed and known as the P-Factor.
Sarah is an experienced bookseller who can offer a pop-up book sales service at an event thereby ensuring that the book sales and signings are properly managed by our team. She is also an experienced Event Chair and is comfortable introducing your author on appearing in conversation with them at either a live or virtual event as seen here with Alexander McCall Smith for Waterstones.
Books Up North is keen to work more closely with indie and small print publishers so that readers can access those writers whose books are not often visible in high-street bookshops and more difficult to get a sense of online.
If you are a publicist or agent who would like to explore if Books Up North can help your team please get in touch.
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Both times I have worked with Sarah Tyson, I felt the same sense of both being in the hands of someone who has the ability to be both personal and kind and hugely professional at the same time. It is a unique skill and makes the experience of working with her so good. Lauren Child, Children's Laureate 2017-19
Working with Sarah at Books Up North is the lovelist experience. She brings warmth to every venture making each occasion heartfelt and personal whilst sharing her love for reading and books with infectious enthusiasm. Cerrie Burnell, Children's Author and TV Presenter
Sarah is a model customer - and she pays promptly! Salt publishers
Sarah is one of those amazing people who is dedicated and visionary. Nothing is too much trouble and she always creates events which are brilliantly organised and work beautifully. Phil Perry, author and illustrator management and agent
Sarah is a natural and talented festival director, taking an inclusive and innovative approach to programming. Her knowledge of authors and audiences is what every event or festival needs. Ana Richards, Ryedale Book Festival Volunteer